Terms and Conditions

1. Introduction & Company Information

Welcome to Influence Connect (the "Platform"). These Terms and Conditions ("Terms") govern your use of the Platform and any related services provided by ALTEREGO AGENT LTD.

By registering an account, accessing, or using the Platform, you agree to be bound by these Terms. If you do not agree to these Terms, you must immediately cease all use of our services.

The Platform is operated by ALTEREGO AGENT LTD. Our corporate details are as follows:

2. Eligibility & Business-Only Use

Age Restriction: You must be at least 18 years of age to register an account or use the Platform. By using the Platform, you represent and warrant that you are at least 18 years old.

Business-Only Clause: The Platform is designed and offered strictly for commercial, business, and professional purposes. It is not intended for personal, family, or consumer household use. Both Brands and Creators register as independent businesses or sole traders, and consumer protection laws governing private consumers do not apply to the relationships formed on this Platform.

3. Account Registration & Security

To access most features of the Platform, you must register for an account. We offer two main account types: Brand Accounts and Creator Accounts.

When registering, you agree to:

• Provide accurate, current, and complete registration information.
• Maintain and promptly update your account details to keep them accurate and complete.
• Keep your credentials and password highly secure and confidential.
• Notify us immediately at our legal address of any unauthorized use or security breach of your account.

You are solely responsible for all activities that occur under your account. ALTEREGO AGENT LTD will not be liable for any loss or damage arising from your failure to protect your login credentials.

4. Intermediary Status & Independent Contractors

Intermediary Role: Influence Connect acts strictly as a technological intermediary platform. We provide tools to facilitate connections, briefs, approvals, and settlements. ALTEREGO AGENT LTD is not an agent, employer, partner, joint venture partner, or legal representative of any Brand or Creator. We do not control or endorse the content, quality, accuracy, safety, or legality of the campaigns or deliverables.

Independent Contractor Status: Creators register as independent professionals. Under no circumstances shall a Creator be deemed an employee, worker, or partner of ALTEREGO AGENT LTD or the Brand they collaborate with. Creators are solely responsible for setting their schedules, providing their own equipment, and handling their own taxes and business insurance.

5. Default Campaign Rules & Deliverables

When a Brand and Creator agree to a Deal, they enter into a binding contract governed by the details specified in the Brand's Campaign brief. In the absence of specific terms in the campaign brief, the following default rules apply:

• Deal Contract Formation: When a Brand accepts a Creator application or a Creator accepts a Brand invitation, a separate binding collaboration contract is formed directly between the Brand and the Creator. That contract consists of the Campaign brief, accepted application or invitation, the Deal record, these Terms, and any generated collaboration contract PDF.
• Deliverable Matching: The Creator must produce original content that strictly matches the deliverables, formatting, platforms, and objectives outlined in the Campaign brief.
• Creator Delivery Obligation: The Creator must create, upload, and submit each agreed video, post, or other deliverable by the Deal deadline. Failure to do so without an approved extension is a material breach of the Deal.
• No Fraud or Stat Manipulation: Creators are strictly prohibited from inflating their metrics. The use of bots, bought followers, fake engagement, click rings, or simulated statistics is a material breach of these Terms, resulting in account suspension, deal termination, and forfeiture of any payouts.
• Restricted Campaign Categories: Brands must not publish campaigns promoting illegal products. Campaigns involving alcohol, gambling, cryptocurrency, financial advice, adult content, weapons, pharmaceuticals, or extreme weight loss supplements are strictly prohibited unless specifically pre-approved in writing by ALTEREGO AGENT LTD.

6. Disputes, Delays, and Brand Silence

To keep collaborations moving forward, the following default dispute, delay, and approval policies are enforced on all Platform deals:

• Creator Delays: Creators must submit deliverables for review by the agreed deadline. If a Creator fails to submit content within 48 hours after the deadline without a valid reason accepted by the Brand, the Brand has the right to cancel the Deal immediately, and the Creator will not be entitled to any payment.
• Non-Delivery Refunds: If the Brand has paid or funded a Deal and the Creator does not complete the agreed video or deliverables after any approved cure period, the Brand is entitled to a refund of the campaign amount actually received for the undelivered work, subject to third-party processor rules, chargeback rules, and any non-refundable payment processing fees.
• Creator Sanctions: Repeated or serious non-delivery, refusal to follow the brief, or failure to communicate may result in payout withholding, deal cancellation, reduced creator standing, suspension, or permanent removal from the Platform.
• Brand Silence / Automatic Approval: Once a Creator submits deliverables for review, the Brand has exactly 5 calendar days to review and request revisions. If the Brand fails to approve or request revisions within this 5-day window and remains silent, the deliverables will be automatically approved by the Platform, and the agreed deal amount will be settled in favor of the Creator.
• Content Revisions: Brands are entitled to request up to two (2) rounds of minor revisions if the submitted content does not match the specifications of the brief. Brands must provide clear, objective feedback. Revisions outside the scope of the original brief require an additional agreed fee.
• Platform Mediation: If a Brand and Creator cannot agree on whether content conforms to the brief, either party may escalate the dispute to our support team at info@alteregoagent.com. ALTEREGO AGENT LTD reserves the right to review the submissions and make a final, binding determination regarding the payout or refund of the deal balance.

7. Financial Terms, Escrow Disclaimer, and Stripe

Third-Party Payment processing: Payments on the Platform are processed securely through our third-party authorized payment service providers, specifically Stripe, Inc..

Escrow Disclaimer: ALTEREGO AGENT LTD does not provide regulated escrow or banking services and does not hold client funds on its own accounts. Any campaign funding, card authorization, escrow-like holding, payout timing, refunds, chargebacks, or billing disputes are handled by and subject to Stripe's system rules and terms. Funds are processed in Stripe's secure infrastructure until deliverables are approved or deals are settled.

• Stripe Connect: Creators must create and link a Stripe Connect account to withdraw earnings. Creators are bound by the Stripe Connected Account Agreement.
• Brand Payment Obligation: Once a Brand accepts a Creator for a Deal, the Brand must pay, fund, or authorize the agreed Deal amount by the due date shown in the Campaign, Deal, invoice, or generated collaboration contract. Until payment is completed, the Brand may not publish, reuse, whitelist, advertise, or commercially exploit the Creator's deliverables except as expressly approved in writing by the Platform.
• Failure to Pay: If a Brand fails to pay an accepted Deal on time, ALTEREGO AGENT LTD may suspend the Brand's account, pause active campaigns, withhold access to deliverables, restrict future applications, and take reasonable recovery action for unpaid platform fees, creator payments, payment processor charges, and enforcement costs.
• Minimum Payout: Creators can withdraw their earnings once their account balance reaches a minimum of £100.00 (one hundred British Pounds Sterling).
• Chargebacks & Withholding: If a Brand initiates a chargeback or dispute via their bank, ALTEREGO AGENT LTD reserves the right to freeze the corresponding deal funds, deduct the amount from the Creator's balance, or withhold payouts until the payment dispute is resolved with the card issuer.

8. Advertising Disclosures (FTC, ASA, CMA)

Both Brands and Creators must ensure that all sponsored, gifted, affiliate, commission-based, or otherwise incentivized content is clearly, prominently, and unambiguously disclosed to the public in accordance with all applicable laws and guidelines.

• UK Compliance: Creators must comply with the Committee of Advertising Practice (CAP) code, the Advertising Standards Authority (ASA) guidelines, and CMA consumer protection laws (including using clear identifiers like "#Ad" or "Advertisement" at the very beginning of the post).
• US Compliance: Creators targeting US audiences must strictly adhere to the Federal Trade Commission (FTC) Endorsement Guides (2023 update), ensuring disclosures are "clear and conspicuous" and visible without clicking "more".
• Sanctions for Violation: ALTEREGO AGENT LTD reserves the right to immediately suspend or terminate any Campaign, withhold payouts, delete content links from the Platform, or ban users who violate advertising disclosure rules.

9. Intellectual Property Rights & Usage License

Unless the Campaign brief expressly defines different terms, the default intellectual property rules for collaborations are as follows:

• Default Creator License: The Creator retains copyright ownership of the created Deliverables. The Creator grants the Brand a non-exclusive, worldwide, royalty-free, sub-licensable license to publish, share, and repost the Deliverables on the Brand's official social media channels and website for a period of 12 months from the date of approval.
• Paid Ads & Whitelisting: The default license is for organic social media use only. Running the Creator's content as paid advertisements (e.g., Facebook Ads, TikTok Spark Ads) or whitelisting the Creator's personal social accounts requires separate written consent and an additional fee.
• Brand Assets: The Brand grants the Creator a limited, revocable, non-transferable license to use Brand logos, trademarks, and product names solely for creating the Deliverables for that specific Deal.

10. Non-Circumvention Policy

To protect the Platform's legitimate business interests, Brands and Creators introduced to each other through Influence Connect must not bypass ALTEREGO AGENT LTD or the Platform in relation to Platform-introduced relationships, campaigns, or opportunities.

A "Platform-introduced Creator" or "Platform-introduced Brand" includes any Creator, Brand, representative, agency, affiliate, parent company, subsidiary, group company, or brand owned, operated, or controlled by the same corporate group that is introduced, discovered, contacted, shortlisted, accepted, messaged, recommended, negotiated with, or otherwise facilitated through the Platform or ALTEREGO AGENT LTD.

For 12 months following the latest introduction, application, invitation, message, Deal activity, payment activity, completion, cancellation, expiry, or termination, a Brand or Creator must not directly or indirectly solicit, negotiate, accept, perform, renew, continue, pay for, or move the same campaign, a continuation, a renewal, the same product family, or a substantially similar collaboration outside the Platform unless ALTEREGO AGENT LTD gives prior written consent and all agreed platform fees are paid.

"Indirectly" includes acting through another agency, manager, related company, affiliate, subcontractor, family member, nominee, parent company, subsidiary, group company, newly formed entity, or other intermediary. Covered contact includes email, phone, social media direct messages, messaging apps, private email, and any similar communication channel.

If a Brand or Creator receives an off-platform approach about a covered relationship or opportunity, they must notify ALTEREGO AGENT LTD by Platform message or email within 3 business days, forward enough information to identify the offer, and redirect negotiations through the Platform unless written consent is given.

This policy does not prevent documented pre-existing commercial relationships, open public castings, or open tenders that did not result from a Platform introduction, provided the overlap is disclosed before acceptance and no confidential Platform or Agency information is used.

Where a Brand or Creator circumvents the Platform, the breaching party agrees to pay ALTEREGO AGENT LTD liquidated damages equal to the greater of: (a) the platform fees or commission that would have been payable for the off-platform collaboration; or (b) 25% of the total value of the off-platform collaboration, including cash, gifted products, commissions, affiliate value, usage rights, whitelisting fees, barter value, and other consideration. ALTEREGO AGENT LTD may also recover reasonable administrative, investigation, legal, and enforcement costs and, where permitted by law, any proven actual loss exceeding those amounts. The parties agree this is a proportionate recovery mechanism intended to protect legitimate business interests, and not a penalty.

This policy is not a general non-compete or a ban on working with all brands or creators. If mandatory law requires a narrower reading, the policy will be limited to the introduced relationship, related corporate group, product family, opportunity, duration, territory, or payment obligation necessary to achieve the nearest lawful commercial effect.

11. KYC, Taxes, and Sanctions Compliance

Know Your Customer (KYC): To comply with financial regulations and anti-money laundering laws, we or our payment processors (Stripe) may require you to provide identity verification, company registration documents, tax identification numbers, or bank verification details before processing payouts.

Sanctions: You represent that you are not subject to any international financial sanctions or trade restrictions (e.g., OFAC, UK HM Treasury sanctions list).

Tax Responsibility: You are solely responsible for calculating, reporting, and paying any corporate tax, income tax, VAT, or national insurance contributions due on your earnings or payments. ALTEREGO AGENT LTD does not act as a tax withholding agent.

12. No Guarantees & Warranty Disclaimers

The Platform and its services are provided on an "as is" and "as available" basis without any warranties of any kind, whether express or implied.

ALTEREGO AGENT LTD does not guarantee:

• That the Platform will be uninterrupted, secure, or free of errors.
• Any minimum sales, revenue, reach, clicks, engagement, return on investment (ROI), or creator applications for campaign listings.
• The reliability, authenticity, or identity of any Creator or Brand registered on the system.

13. Indemnification

You agree to indemnify, defend, and hold harmless ALTEREGO AGENT LTD and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including legal fees) arising out of or in any way connected with:

• Your breach of these Terms.
• Your Campaign briefs, content, products, or services.
• Your failure to clearly disclose commercial relationships (disclosure violations under FTC/ASA guidelines).
• Your infringement of any third-party intellectual property or privacy rights.

14. Limitation of Liability

Nothing in these Terms excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by the laws of England and Wales.

Subject to the above, ALTEREGO AGENT LTD shall not be liable to you, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, for:

• Loss of profits, sales, business, or revenue.
• Loss of agreements or contracts.
• Loss of anticipated savings or opportunity.
• Loss of use or corruption of software, data, or information.
• Any indirect, special, or consequential loss.

Our total liability to you in respect of all other losses arising under or in connection with these Terms or your use of the Platform shall be limited to £500 or the total platform fees paid by you to us in the 12 months preceding the claim, whichever is greater.

15. Suspension and Termination

We reserve the right to suspend or terminate your account and restrict your access to the Platform immediately and without prior notice if:

• You breach any material provision of these Terms.
• You provide false, misleading, or fraudulent information.
• Your actions cause harm, reputational damage, or legal liability to us, other users, or third parties.
• We are required to do so to comply with legal or regulatory obligations.

Upon termination, your right to use the Platform ceases immediately. Any pending payments, deliverables, or unresolved disputes will be processed in accordance with English law principles.

16. Governing Law & Jurisdiction

These Terms, their subject matter, and their formation (and any non-contractual disputes or claims) are governed by and construed in accordance with the laws of England and Wales.

You and ALTEREGO AGENT LTD agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter.

17. Contact Information

If you have any questions, complaints, or feedback regarding these Terms, please contact us by email at info@alteregoagent.com or in writing at our registered corporate address:

ALTEREGO AGENT LTD
Legal & Compliance Department
128 City Road, London, EC1V 2NX, United Kingdom
Email: info@alteregoagent.com